HITLIST UTOPIA

Archiving Realities That Never Existed
Utopia v3.1 // DeCollectibus.zip

There is a specific kind of unease that comes from looking at a photograph you cannot place. The image is familiar, the grain, the framing, the quality of light, but the scene it contains belongs to no memory you can locate. You know the faces. You recognize the context. And yet something is fundamentally wrong, because what you are looking at never happened.

HITLIST UTOPIA begins exactly there.

The project is part of Utopia v3.1, a phase in which the creative process no longer starts from observation of the real world but from its deliberate reconstruction. Using digital tools and artificial intelligence, situations that never occurred are generated: impossible images, fragments of an alternative pop culture, photographic evidence of events that exist only as the result of a decision to make them appear plausible. Once produced, these materials are treated as if they were recovered objects, archived, catalogued, given titles and release dates and liner notes, and transformed into physical artifacts.

The central question HITLIST UTOPIA asks is not whether something is real. It asks what happens when a fiction is constructed with enough detail to function as memory.

The Hitlist

The title operates on two registers simultaneously. A hitlist, in the most literal sense, is a ranked selection: the top five, a curated order of things that matter. But a hitlist is also a document of targets. HITLIST UTOPIA holds both meanings without resolving the tension between them. The five volumes that constitute the series are both a collection, Utopia's definitive top five, and a catalogue of figures placed deliberately in the crosshairs of an alternative cultural mythology.

The format chosen to carry this content is the rap compilation CD, a format that peaked culturally in the late 1990s and early 2000s. This is not an arbitrary choice. The rap compilation was one of the great democratic mythologies of its era: a format in which figures from radically different contexts, criminal, political, entrepreneurial, cultural, could coexist on the same tracklist, their proximity implying a shared world. The compilation said: these people belong together. They share a frequency. HITLIST UTOPIA takes that logic and pushes it to its limits.

Each of the five volumes presents itself as a found object. The images are deliberately degraded: the visual grammar of disposable cameras, bootleg recordings, archival scans, and accidentally preserved digital files. The aesthetic does not try to imitate the present. It reconstructs a specific moment, the transitional decade between analog and digital culture, because that moment was the last in which images still carried the residual authority of physical evidence.

The Five Volumes

VOL. I, FIRST REPUBLIC: Late Capitalism reconstructs the atmosphere of Italian political and economic power at its most baroque. The salon conversations, the opaque financing, the slow unraveling of an era that believed itself permanent. The figures assembled here are placed not in their historical roles but in the mythology those roles generated: the party, the handshake, the photograph that should not exist.

VOL. II, ISLAND BOYS: Offshore Confessions moves the geography offshore, into the floating world of tax havens and financial secrecy. The volume operates as a document of a party that lasted too long in a place that officially does not exist. Its subjects are billionaires, intermediaries, and the specific variety of looseness that comes from being beyond jurisdiction.

VOL. III, ROBIN HOODS: Silicon Kingdom addresses the mythology of technological messianism. The figures gathered here are the prophets of a digital aristocracy, individuals who built new hierarchies while presenting themselves as the enemies of hierarchy. The compilation format is particularly suited to this material: the playlist has always been the preferred aesthetic object of Silicon Valley's self-image.

VOL. IV, TOP G SUMMIT: Sanctioned Luxury places geopolitical power, ostentatious wealth, and internet culture in the same room. The result is a document of the specific contemporary condition in which influence no longer requires legitimacy, and where the most effective performance of power is the performance of not caring about power.

VOL. V, REALITY BENDERS: Genius Tax Bracket closes the series with its most extreme premise: geniuses, self-destructive icons, and cultural mythologies gathered around a single table in a reality where the rules of plausibility have been quietly suspended. It is the volume in which the archive's logic becomes most transparent and most seductive.

The Archive as Medium

What makes HITLIST UTOPIA function as an artistic project rather than as illustration or commentary is its relationship to the archive as a medium in itself.

An archive does not simply preserve. It produces authority. The decision to archive something, to give it a catalogue number, a physical container, a place in a sequence, is a claim about the object's reality. Archives do not store what is true. They store what someone has decided to treat as true. HITLIST UTOPIA exploits this mechanism deliberately, building objects that carry all the formal signals of archival legitimacy while containing material that is structurally impossible.

The artificial intelligence used in the production of this work does not function as a replacement for authorial decision-making. It functions as a material, one that has the specific property of being trained on the totality of existing visual and cultural production and therefore capable of generating images that feel inherited rather than invented. The AI output becomes raw material: something to be manipulated, recontextualized, and inserted into the architecture of Utopia's universe. The images do not arrive finished. They arrive as starting points for a process of aging, degradation, and archival inscription that transforms them from generated content into apparently recovered artifacts.

The figures who appear in HITLIST UTOPIA are not represented for what they were. They are represented for what they signify: power, money, celebrity, failure, megalomania. The combinations are often absurd. They are always grounded in the reality from which they draw. It is precisely this proximity to the recognizable that produces the project's central effect, the sensation of encountering something familiar that is simultaneously impossible. The image disturbs not because it is unreal but because it is almost real. Because it activates the same cognitive processes as a genuine memory while containing something that memory cannot account for.

The Object

Each volume of HITLIST UTOPIA is produced as a physical CD object. The disc itself functions as a certificate of authenticity: it carries the edition number, the volume designation, and the signature of the series, making each unit a numbered document within the archive rather than a simple copy of a product.

The object is designed to be displayed. The packaging maintains the full aesthetic of the CD format, the jewel case, the printed insert, the visual language of early 2000s compilation culture, while incorporating a hanging system that allows it to be mounted on a wall and treated as a work on paper or a framed print. The CD does not ask to be hidden in a collection. It asks to be looked at.

The result is an object that exists in two states simultaneously: a collectible that follows the logic of limited edition print runs, and a piece that functions within the visual economy of the wall. Neither dimension cancels the other. The format is the content.


Utopia v3.1

HITLIST UTOPIA belongs to Utopia v3.1, a phase defined by a specific shift in creative methodology. Earlier versions of Utopia were concentrated on the construction of images and characters within a self-contained fictional universe. Version 3.1 introduces a new operation: the creation of realities that are then treated as if they had always existed.

This is not a project about simulation. It is a project about the mechanics of belief. The question it pursues is structural: what is the minimum quantity of detail required to make a fiction feel like a document? What transforms an image from something invented into something remembered?

The answer HITLIST UTOPIA proposes is that the threshold is lower than we expect. An archive does not need to be true. It needs to be consistent. It needs to have the right containers, the right degradation patterns, the right formal language of authenticity. Memory does not depend on what happened. It depends on how completely we are willing to inhabit the idea that it happened.

HITLIST UTOPIA is not a documentation of events.

It is a documentation of the possibility that a false archive can produce the same sensation as a real one.

As a memory that belongs to no one.

UTOPIA v3.1 // Project file: DeCollectibus.zip/HITLIST_UTOPIA/

Back to blog